In it's first year, 2014, Sue was asked to come out to Toronto for a few months to help conceptualize, fund raise, plan and execute this idea of the first ever National Canadian Film Day (NCFD). The purpose was to create an initiative that investigated the question 'do Canadians care if they have their own film culture?'. The result was Sue taking on the title of 'Quarter Back' and helping to stir up a resounding YES from the country.

As NCFD continued to grow, Nudge Consulting was brought on to lead the development and execution of the event in British Columbia for 2016 & 2017. With an amazing small team, Sue oversaw the growth including the Canada 150 in 2017 version which included 225 screenings in BC, two pop up short film stations, a social media party, a VIA Rail film stunt, several media interviews and the transporting of film talent all over the province to engage in special events and panels ALL ON A SINGLE DAY!

So many communities and unexpected partners jumped in to celebrate national talent and felt they were connected through the one day event.

National Canadian Film Day is a perfect example of how Sue likes to work with an inquiry question and then help nurture an experiment that can scale to resounding impact!